Free Will Marketing PLC
Welcome to Free Will Marketing PLCÂ your trusted partner in marketing, trade and investment solutions in Ethiopia and beyond. Founded on the principles of excellence, innovation and integrity. we are committed to delivering unmatched value to our clients and stakeholders.
FOREVER .
Who we are
Empowering Growth
Free Will Marketing PLC, founded in 2023 is Ethiopia’s leading marketing and consulting firm driven by a vision to redefine success in the industry by 2033. Under the leadership of co-founders Mrs. Tsiyonawit Berhe and Mr. Yacob Woldeselassie, we are committed to delivering unparalleled quality and dedication to our clients’ aspirations. Specializing in import/export consulting, finance facilitation and SME support. we are dedicated to fostering growth, innovation and prosperity in Ethiopia. With our core values of Perseverance, Simplicity, Integrity and Reachability. we stand as your steadfast partner in achieving remarkable success. Welcome to Free Will Marketing PLC—where your ambitions meet unwavering support.
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" FOREVER FEARLESS!!! "
We embrace challenges with courage and tenacity, never backing down in the face of adversity. With a bold and fearless approach. we tackle each task and opportunity head-on, pushing boundaries and driving innovation. At Free Will Marketing, we believe that true success lies on the other side of fear and we fearlessly pursue greatness in all our endeavors.
Our Values P.S.I.R
Free Will Marketing PLC. we embody perseverance, simplicity, integrity and reachability. We persistently pursue our goals with determination, prioritize clarity and efficiency in all operations, uphold the highest ethical standards and remain accessible and inclusive to all stakeholders. These values guide our decisions and actions, fostering trust, transparency and excellence in everything we do.
Perseverance
We persistently pursue our goals with resilience and determination, overcoming challenges to achieve excellence for our clients and partners.
Simplicity
We prioritize clarity and efficiency in all our operations, delivering straightforward solutions that are easy to understand and implement.
Integrity
We uphold the highest ethical standards, ensuring honesty, transparency and accountability in every interaction and decision.
Reachability
We are committed to accessibility and inclusivity, actively listening to and engaging with all stakeholders to provide tailored solutions and support.
Our Services
Marketing Services
Import Marketing Services
Expert facilitation of import processes, including agreement processing, Francovaluta rights and advance L/C approval. We provide supplier credit facilitation, dividend consulting and overseas finance consulting. Additionally we offer services for Djibouti's Free Zone and streamline procurement from Turkey's brand industrial machinery and finished product sectors.
Export Marketing Services
End-to-end solutions for agro commodities products, from sourcing to marketing, documentation, finance facilitation and competency certification. We ensure seamless export processes and maximize market reach for our clients.
Products Marketing Services
Specialized marketing services across various product categories, including chemicals, imported wheat, metal scraps, roofing products, sanitary products and bitumen. We ensure efficient distribution channels and effective promotion strategies to maximize market penetration and profitability.
We embrace challenges with courage and tenacity, never backing down in the face of adversity. With a bold and fearless approach, we tackle each task and opportunity head-on, pushing boundaries and driving innovation. At Free Will Marketing, we believe that true success lies on the other side of fear and we fearlessly pursue greatness in all our endeavors.
Our Services
Consulting Services
Finance Consulting
Comprehensive support in securing short-term industry inputs and raw materials credit supply from local and foreign vendors. Our services include short-term financing facilitation based on target achievement commitments, covering pre-shipment loans, merchandise loans, overdrafts, invoice financing and guarantee facilities.
SME's Consulting
Dedicated support for small and medium enterprises (SMEs) in raising short and medium-term finance funds, establishing credit-based raw materials supply chain facilities and accessing market linkages. We empower SMEs to achieve their growth objectives with confidence.
Investment Consulting
Guidance and support at every stage of investment activities, from initial entry to expansion projects. Our expert consultants provide tailored advice and assistance, particularly focusing on IPDC and EIC office engagements.